The Internet is constantly evolving as a dynamic source for all
types of products. It seems you can find anything and everything online,
with hundreds of thousands of websites to choose from, including eBay,
Amazon, Nextag and other retail portals.
There is however a big
difference when searching and researching health care products,
especially durable medical products such as off-the-shelf type
orthopedic braces and supports.
Knee braces, especially the more
rigid type of braces typically have been sold directly through the
physician's office, local medical supply company or through specialty
sources such as Orthotist's and Prosthetic device companies.
These
sources provide direct continuity of care, ensuring the patient gets
the proper brace, fitting and follow-up. The patient benefits in having
their insurance company assist in the costs of these sometimes expensive
devices.
There is however, a growing demand for other sales
channels for these types of knee braces. Changes in the healthcare
industry have made many of these braces non-reimbursable. Increasing
deductibles have also placed many of these products out of the reach of
the consumer.
The internet provides a wealth of information about
knee braces, ankle braces and back braces, with thousands of websites to
choose from. Consumers are looking online to save money on these
expensive devices, and there is much confusion as to where to purchase
these braces, and is it safe to buy them online.
Remember, that
these are medical devices, and have a medical purpose. Choosing a knee
brace without your doctor's input, or advise from your therapist or
other health care professional can put you at risk for injury, or just
getting the wrong brace.
There is nothing wrong with purchasing a
knee brace online, and for that matter, ankle braces, wrist braces and
back braces. Although companies that sell these products online can't
and should not recommend a brace for you, they should have the basic
knowledge to assist you in finding the right brace for your condition.
There are a couple of do's and don'ts when searching online for these types of specialty braces.
1)
If you can't speak with someone on the other end, stay away. If you get
an answering machine, you can be sure that company has neither the time
or resources to assist you.
2) If you can't find an address or
phone number, stay away. If there is a PO Box to respond to you can be
sure this is not a real company, but an individual selling online.
3)
Check the website credentials. How long they have been in business, BBB
rating, Google Trusted Store and other awards that tell the consumer
that this company has a good history of customer service.
4) Check
the website structure. Is it organized for easy navigation, or does it
look like it was thrown up in a day, with poor images, no product
information and no customer feedback.
These do's and don'ts can
also apply to other online businesses, but when dealing with medical
products like knee braces, neck collars and back supports, it is wise to
seek out companies that can help you choose the proper knee brace,
given the number of products found online.
Looking for the best
price works sometimes, but remember that if most of the online companies
are selling it for the same price, and you find someone much cheaper,
there usually is a reason, and you will pay for it later. Is it worth it
when it comes to your health?
One of the premiere websites that sell Knee Braces for ACL tears,
Meniscus injuries and provides a wealth of information on other
functional knee braces is The Brace Shop/Knee Braces.
By Dr. Kenneth Shapiro
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